The latest Press Release provides you the current updates about the press release; A press release is a written communication that reports specific but brief information about an event, circumstance, or other happening. It’s typically tied to a business or organization and provided to media through a variety of means. This also enables you to target thousands of journalists. Improving brand image. Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brand’s image.